Our story
Built by someone who runs this kind of business.
Katalogo isn't built by a software company that interviewed wholesalers. It's built by a founder who IS a wholesaler — running import-export operations across India, the Caribbean, and the Middle East.
Why this exists
I run an import-export business. Houseware, decor, ceramics, glassware, lamps — sourced from India, sold across multiple countries.
By the time the business had 2,000+ SKUs, 4 supplier countries, and 6 customer geographies, my operations looked like this:
- An Excel master file with so many formulas it crashed monthly
- Tally for invoicing, always 3-5 days behind actual sales
- A WhatsApp group where catalogs lived as forwarded PDFs from last month
- A Canva account where every catalog took a full day to rebuild
- Three currencies tracked in a Google Sheet that nobody trusted
- A notebook where credit balances lived until someone spilled coffee on it
I looked at the alternatives. Loyverse and Square didn't handle B2B credit or dual currency. Odoo cost $400/month per user with 8 weeks of implementation. NetSuite quoted $30,000/year. Tally + Vyapar + Canva + Excel was free in money but cost 15 hours of operational waste every week.
So I built Katalogo.
What makes this different from other software
Every feature comes from a real operational problem
There's no product roadmap built from market research. The 2-D matrix inventory exists because I was drowning in spreadsheet rows. The instant catalog maker exists because I was losing deals while rebuilding PDFs in Canva. The dual currency system exists because I was doing exchange rate math on a calculator and getting it wrong 5% of the time.
I use it every day
Katalogo runs my own business. Bugs hit me before they hit you. Features ship because I need them, not because a focus group suggested them. This isn't a marketing claim — it's the operational reality.
It's built for traders, not enterprises
The software industry's default answer to wholesale complexity is "buy an ERP." ERPs are designed for 200-person companies with IT departments. Most wholesalers I know have 3-15 employees and zero tolerance for six-week implementations. Katalogo does 80% of what an ERP does, in 30 minutes of setup, for $0-65/month.
The team
Arun Chhatwani — Founder
Runs import-export operations across India, the Caribbean, and the Middle East. Built Katalogo to solve problems he faced every day — and kept building it when other traders started asking "what software is this?"
Based in Ahmedabad, Gujarat, India.
Get in touch
If you're a wholesaler, importer, or manufacturer and want to talk about your operations — I read every email.