Our story
Built by someone who runs this kind of business.
Katalogo isn't built by a software company that interviewed wholesalers. It's built by a founder who IS a wholesaler — running import-export operations across India, the Caribbean, and the Middle East.
Software built by someone who runs this kind of business
Why this exists
I run an import-export business. Houseware, decor, ceramics, glassware, lamps — sourced from India, sold across multiple countries.
By the time the business had 2,000+ SKUs, 4 supplier countries, and 6 customer geographies, my operations looked like this:
- An Excel master file with so many formulas it crashed monthly
- Tally for invoicing, always 3-5 days behind actual sales
- A WhatsApp group where catalogs lived as forwarded PDFs from last month
- A Canva account where every catalog took a full day to rebuild
- Three currencies tracked in a Google Sheet that nobody trusted
- A notebook where credit balances lived until someone spilled coffee on it
I looked at the alternatives. Square and Loyverse were brilliant at the counter but blind to wholesale credit and purchase orders. QuickBooks and Tally handled invoices but never talked to my showroom stock. Odoo had the inventory depth I needed — at $400/month per user and eight weeks of implementation. NetSuite quoted $30,000/year. Stitching three tools together was free in software fees but cost 15 hours of reconciliation every week.
What I actually needed was the necessary mix: inventory management, a point of sale, and invoicing with estimates and POs — one system, one SKU list, no Monday-morning spreadsheet archaeology.
So I built Katalogo.
Built for businesses that don't fit the “small business POS” mold
If you sell wholesale, import across borders, or run a hybrid showroom — generic retail POS was not designed for you.
Wholesale & distribution
High-SKU businesses with B2B customers, credit terms, and multi-tier pricing. Matrix inventory, aging reports, and instant catalogs — because retail POS cannot handle this workflow.
Hybrid retail-wholesale showrooms
Walk-in retail with cash and wholesale with negotiated pricing and credit — same register, same inventory.
Importers & re-exporters
Multi-currency operations across suppliers and buyers. Source in one currency, sell in another, track margins accurately.
Small manufacturers
Handcrafted goods with variants and small batches. Picture estimates turn a photo into a quotation in minutes.
High-SKU apparel & fashion
The 2-D size-color matrix was designed for this. If your products come in sizes and colors, your inventory should think in grids.
From a founder who runs this kind of business
“I built Katalogo because I run an import-export business across multiple countries and couldn't find software that handled the way I actually work — dual currencies, B2B credit, size-color variants, and catalogs that need to be current by the time a buyer opens them. Every feature exists because my own operations needed it.”
What makes this different from other software
Every feature comes from a real operational problem
There's no product roadmap built from market research. The 2-D matrix inventory exists because I was drowning in spreadsheet rows. The instant catalog maker exists because I was losing deals while rebuilding PDFs in Canva. The dual currency system exists because I was doing exchange rate math on a calculator and getting it wrong 5% of the time.
I use it every day
Katalogo runs my own business. Bugs hit me before they hit you. Features ship because I need them, not because a focus group suggested them. This isn't a marketing claim — it's the operational reality.
It's built for traders, not enterprises
The software industry's default answer to wholesale complexity is "buy an ERP." ERPs are designed for 200-person companies with IT departments. Most wholesalers I know have 3-15 employees and zero tolerance for six-week implementations or sales discovery calls. Katalogo does 80% of what an ERP does, in about 15 minutes of self-serve setup, for the price of a breakfast to a dinner depending on plan.
Your business records stay yours
You should never wonder whether you can get a copy of your own customer list, product catalog, or sales history. Workspace owners can download everything to CSV from Settings — for backups, your accountant, or simply keeping a local archive. No extra fee, no approval ticket.
The team
Arun Chhatwani — Founder
Runs import-export operations across India, the Caribbean, and the Middle East. Built Katalogo to solve problems he faced every day — and kept building it when other traders started asking "what software is this?"
Based in Ahmedabad, Gujarat, India.
Get in touch
If you're a wholesaler, importer, or manufacturer and want to talk about your operations — I read every email.